orbit
gallery of modern art
2026
brand identity
guidelines
campaigns
ORBIT is a contemporary art gallery based in Manhattan, New York.
The identity needed to support a rotating program of exhibitions while maintaining a clear and recognizable presence within a dense cultural landscape.
The system is based on movement.
A minimal typographic identity is combined with a dynamic grid that allows for subtle shifts across applications.
The design remains restrained, giving each exhibition space to define its own character.
The identity extends across exhibition graphics, invitations, digital platforms, and printed materials.
Each application follows a consistent structure, allowing variation within a controlled system.
A flexible and contemporary identity that reflects the evolving nature of the gallery while maintaining clarity and consistency.
