forma
museum of modern art
2026
brand identity
FORMA is a museum dedicated to modern and contemporary art.
The identity needed to provide a neutral framework that supports a constantly changing program of exhibitions and artists.
The system is built on flexibility.
A minimal typographic identity is combined with a modular grid that adapts across formats and scales.
The design avoids a fixed expression, allowing each exhibition to define its own visual tone within a consistent structure.
The identity extends across exhibition graphics, posters, signage, and digital platforms.
Each application follows the same system, ensuring clarity while allowing variation.
A flexible identity that supports diverse content while maintaining a clear and recognizable institutional presence.
